Market Diversification webinar series
For many small to medium-sized food and beverage producers in regional NSW, finding the time and resources to build capacity and expand to new markets can be challenging. But innovation and economic volatility have presented myriad new opportunities that simply didn’t exist before, with producers now able to cut costs, save time and get closer to the consumer through innovation and digital technology. This ultimately means a bigger share of the profits for fishers, farmers and growers. ARDA’s free six-part webinar series introduces regional food and beverage producers and manufacturers to the real opportunities now available to build a better future.
Participants will learn how to take advantage of digital disruption to tell their story domestically and internationally, understand how to embrace innovative marketing techniques to build customer loyalty, and how to save costs and share knowledge by working collaboratively. They will hear from innovators and champions who’ve broken the mould to create dynamic new business models and reach new customers, and from logistics experts about successfully moving product to market. Places are limited for these free online sessions, so reserve your spot now.
ARDA Market Diversification Program: Session 1 – Innovators and Champions 5pm, Monday November 8
Hear from regional food and beverage producers who have introduced technology and innovation to successfully build their businesses and reach new customers in our free “Innovators and Champions” webinar at 5pm on November 8. One of six sessions helping small to medium-sized agribusinesses explore opportunities to diversify their markets, “Innovators and Champions” will provide first-person advice on the do’s and don’ts of building long-term sustainability. Register now for this November 8 event by clicking on the link below.
ARDA Market Diversification Program: Session 2 – Selling versus marketing 3pm, Tuesday November 9
Do you know the difference between selling and marketing? If not, you could be missing out on opportunities to get your food and beverage products in front of motivated customers. Join our free “Selling versus Marketing” webinar at 3pm on November 9 to learn how you can apply innovative marketing techniques to enjoy long-term customer loyalty. This session is one of six free education modules helping small to medium-sized agribusinesses explore opportunities to diversify their markets. Register now for this event by clicking on the link below.
ARDA Market Diversification Program: Session 3 – Brand awareness 12pm, Friday November 12
You’ve got an amazing product that people love, and are enjoying strong sales. But you now face losing your business identity to a competitor because you’ve not taken the right steps to protect your intellectual property and brand. Our free “Brand Awareness” session at 12pm on November 12 brings together experts from IP Australia and international business facilitators to explain the value of brand and how you can properly protect what you’ve worked hard to build. This session is one of six free education modules helping small to medium-sized regional food and beverage producers and manufacturers explore opportunities to diversify their markets. Register now for this event by clicking on the link below.
ARDA Market Diversification Program: Session 4 – Market diversification 2pm, Monday November 15
Don’t know where to start when it comes to finding new customers for your high-quality food and beverages? Our free “Market Diversification” webinar at 2pm on November 15 will explain how you can take advantage of new, user-friendly digital technologies to tell your story and get your products in front of interested domestic, and international, buyers. This session is one of six free education modules helping small to medium-sized regional food and beverage producers and manufacturers explore opportunities to diversify their markets. Register now for this event by clicking on the link below.
ARDA Market Diversification Program: Session 5 – Regional logistics 2pm, Tuesday November 16
Getting products from the farmgate to the consumer can be problematic for many regional food and beverage producers. Effective logistics are a critical part of the sales process – if tthe right connections aren’t there, neither are the sales. Our free “Regional Logistics” webinar explores how small to medium-sized regional agribusinesses can meet the challenge of successfully moving products to market. This session is one of six free education modules helping small to medium-sized regional food and beverage producers and manufacturers explore opportunities to diversify their markets. Register now for this event by clicking on the link below.
ARDA Market Diversification Program: Session 6 – Building a cohort 12pm, Friday November 19
Lorem ipsum dolor sit amet, An ongoing challenge for small to medium-sized regional food and beverage producers is having insufficient product to sell, despite keen interest from buyers. The perfect solution is working with likeminded people in cohorts that can share costs and knowledge, work collectively to enter new markets and coordinate sustained supply to keep buyers happy. Our “Building a Cohort” webinar at 12pm on November 19 has all the information you need to understand the benefits of working as a cohort and, ultimately, building a strong regional brand. This session is one of six free education modules helping small to medium-sized regional food and beverage producers and manufacturers explore opportunities to diversify their markets. Register now by clicking on the link below.