What is the Capital Region Export Alliance?
The Capital Region Export Alliance (CREA) is an initiative of the Agribusiness Regional Development Association (ARDA), a not-for-profit organisation helping build sustainable regional communities.
In April 2020, ARDA won Federal Government Agricultural Trade and Market Access Cooperation (ATMAC) grant funding to establish the CREA, with a remit to educate food and wine producers about complex trade and export protocols and doing business effectively with other cultures.
It is also tasked with providing pathways for producers to introduce their products to potential international buyers.
The alliance seeks to connect small to medium-sized agricultural businesses in south-eastern New South Wales and the Canberra Region with export opportunities in China, Vietnam and India.
Its goal is to deliver new revenue streams for SMEs that have been severely impacted by the effects of drought, bushfires and COVID-19, helping them recover and build strong and sustainable businesses.
The CREA aims to build cohorts of wine, dairy, seafood, beef, cherry olive, truffle and other producers across the region to source sufficient supply volumes and build momentum to enter Asian markets as an alliance.
It will open the door for small to medium-sized businesses to tap into export markets that would otherwise be out of reach due to time and budget limitations, and difficulty navigating complex trade processes and protocols.
The industry cohorts will fall under an umbrella “Capital Region” brand that will be promoted through the alliance’s international networks to raise awareness of the high-quality food and wine produced across the Capital Region.
The CREA will deliver a holistic program of education, trade events, tours and site visits (travel restrictions permitting) for both producers and prospective trade partners in Australia and Asia, as well as providing access to digital business tools to enable future resource development and engagement between buyers and sellers.
The longer-term goal of the CREA is to establish an ongoing agri-food tourism program for the Capital Region, connecting potential buyers directly with Australian products while delivering unique tourism experiences.
The Alliance comprises leaders in export and international trade, business development, communications and marketing, IP and law, including:
- Courtney Macintosh, IP lawyer
- Pan White, China Australia Trade and Investment Council (CATIC)
- Marie Luong, Australia Vietnam Alliance (AVA)
- Michelle Rowe, PitchPerfect Media
- Stephen Hambridge, Capital Region Export Hub
- Daryl Young, Capital Region Export Hub
- Sheryl Deng, Auwinns International
CREA Project Areas
The Capital Region covers the southeast of NSW, from the Southern Tablelands, around the ACT and down to the Far South Coast. Included in the CREA project scope are the following Local Government Areas (LGAs):
- Snowy Monaro
- Greater Hume
- Snowy Valleys
- Queanbeyan Palerang
- City of Griffith
- City of Wagga
- Upper Lachlan
- Goulburn Mulwaree