WHAT IS THE CAPITAL REGION EXPORT ALLIANCE?
The Capital Region Export Alliance (CREA) is an initiative of the Agribusiness Regional Development Association (ARDA), a not-for-profit organisation helping build sustainable regional communities.
In April 2020, ARDA won Federal Government Agricultural Trade and Market Access Cooperation (ATMAC) grant funding to establish the CREA, with a remit to educate food and wine producers about complex trade and export protocols and doing business effectively with other cultures.
It is also tasked with providing pathways for producers to introduce their products to potential international buyers.
Critical to the successful delivery of the CREA project is the completion of surveys by Australian producers and potential international importers of our goods to identify and help break down perceived barriers to trade.
Are you a potential importer of Australian products, or a local agribusiness hoping to export your goods? Complete our survey now to have your say on the type of help you need to achieve your goals.
The CREA will open the door for small to medium-sized businesses to tap into export markets that would otherwise be out of reach due to time and budget limitations, and difficulty navigating complex trade processes and protocols.
The CREA will deliver a holistic program of education, trade events, tours and site visits (COVID-19 travel restrictions permitting) for both producers and prospective trade partners in Australia and Asia, as well as providing access to digital business tools to enable future resource development and engagement between buyers and sellers.
The longer-term goal of the CREA is to establish an ongoing agri-food tourism program for the Capital Region, connecting potential buyers directly with Australian products while delivering unique tourism experiences.
The Alliance comprises leaders in export and international trade, business development, communications and marketing, IP and law, including:
- Courtney Macintosh, IP lawyer
- Pan White, China Australia Trade and Investment Council (CATIC)
- Marie Luong, Australia Vietnam Alliance (AVA)
- Michelle Rowe, PitchPerfect Media
- Stephen Hambridge, Capital Region Export Hub
- Daryl Young, Capital Region Export Hub
- Sheryl Deng, Auwinns International
CREA Project Areas
The Capital Region covers the southeast of NSW, from the Southern Tablelands, around the ACT and down to the Far South Coast. Included in the CREA project scope are the following Local Government Areas (LGAs):
- Snowy Monaro
- Greater Hume
- Snowy Valleys
- Queanbeyan Palerang
- City of Griffith
- City of Wagga
- Upper Lachlan
- Goulburn Mulwaree