The global population is predicted to grow more than 30% to 9.1 billion by 2050. To cope, the world will need to produce 70% more food.
Meanwhile, a rapidly expanding Asian middle class with high disposable income means the demand for high-quality, high-value goods continues to rise.
Australian agricultural producers have a unique opportunity to capitalise on these global changes, with Australian food products highly prized by international buyers for their “safe, clean and green” reputation.
But tapping into new export markets can be daunting for small to medium-sized agribusinesses who are often time and resource-poor. The maze of regulatory issues, biosecurity regulations, food safety, and compliance regimens and the cost of making international business connections can put off even the most determined potential exporter.
This series of webinars from the Agribusiness Regional Development Association (ARDA) aims to demystify the export process and help small to medium food and wine producers get on the road to export success.
The series will demonstrate how exporting can deliver economic stability, drive employment, and ultimately create sustainable regional communities across Australia.
While the webinars are targeted at food and wine producers in the Capital Region (ACT and southern NSW), they will benefit any Australian agribusiness seeking to make international exports part of their business model to access new revenue streams.
October 1: Market diversification
Following the impact of fires, drought, and Covid-19, many Australian agricultural producers must diversify to remain sustainable. This session explains the benefits to non-exporters of adding an export channel to their current business model. For those already exporting, ARDA examines how broadening the net to include alternative markets and channels can provide even stronger returns.
October 8: Domestic versus international markets
In this session, participants will gain a clear understanding of how exporting can help their business and what they need to do to become an exporter. ARDA’s export specialists will reveal the dos and don’ts of selling your products to international buyers, including how to avoid common exporting pitfalls.
October 15: Are you ready to sell overseas?
A guided quiz to determine whether your business is export-ready and identify gaps in your capability, before ARDA’s experts provide you with the starter tools and support you need to become export-ready.
October 22: Cost saving through collaboration
The investment of time and money in gaining entry to new export markets can be off-putting for small to medium-sized producers whose priority is keeping the business running. This session highlights how strong industry collaboration can reduce cost and risk while building stronger brands.
October 29: Introduction to the export capability course
ARDA, as part of the Federal Government SME Export Hub initiative, has developed a comprehensive online course on Export Capability. This session serves as an introduction for those who seek a deeper knowledge of the export process. It is suitable for those who wish to work extensively in the agribusiness export space.
- Market diversification (Optional)
04: 00 PM – 05: 00 PM 01 Oct 2020
- Domestic versus international markets (Optional)
04: 00 PM – 05: 00 PM 08 Oct 2020
- Are you ready to sell overseas? (Optional)
04: 00 PM – 05: 00 PM 15 Oct 2020
- Cost saving through collaboration (Optional)
04: 00 PM – 05: 00 PM 22 Oct 2020
- Introduction to the export capability course (Compulsory)
04: 00 PM – 05: 00 PM 29 Oct 2020
Facilitator: Stephen Hambridge
Stephen Hambridge has been assisting businesses, both large and small, in improving their processes and procedures for more than 30 years. A technical background in the chemical industry combined with senior sales and marketing management, Steve has used his business management skills have been to deliver efficiencies and profits to his clients. First hand experience in projects from China, Indonesia, Thailand, Malaysia as well as Europe, USA and South Africa, gives Steve the ability to understand the complexities of international trade and business culture.